:root{
  --ink:#141414;
  --paper:#f7f6f2;
  --white:#fff;
  --red:#ef2b2b;
  --red-dark:#d72222;
  --muted:#707070;
  --line:#deddd8;
  --soft:#eeece6;
  --shell:920px;
  --reading:720px;
  --radius:16px;
  --shadow:0 14px 34px rgba(20,20,20,.06);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:Inter,ui-sans-serif,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;
  font-size:16px;
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
a:hover{color:var(--red)}
button,input,textarea,select{font:inherit}
::selection{background:var(--red);color:#fff}

.screen-reader-text{
  position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;
  clip:rect(0,0,0,0);white-space:nowrap;border:0
}
.skip-link{
  position:fixed;left:16px;top:-100px;z-index:999;background:#fff;color:#000;padding:10px 14px;border-radius:8px
}
.skip-link:focus{top:16px}

.site-shell{width:min(var(--shell),calc(100% - 48px));margin-inline:auto}
.narrow-content{width:min(var(--reading),100%);margin-inline:auto}

.site-header{
  position:sticky;top:0;z-index:100;
  background:rgba(247,246,242,.93);
  backdrop-filter:saturate(140%) blur(10px);
  border-bottom:1px solid rgba(20,20,20,.07);
}
.header-inner{min-height:76px;display:flex;align-items:center;justify-content:space-between;gap:24px}
.site-brand{flex:0 0 auto}
.custom-logo{max-height:34px;width:auto}
.brand-wordmark{
  font-size:25px;font-weight:850;letter-spacing:-.055em;line-height:1;color:var(--ink)
}
.brand-wordmark span{color:var(--red)}
.primary-nav{display:flex;align-items:center;gap:28px}
.primary-nav .menu{display:flex;align-items:center;gap:24px;list-style:none;margin:0;padding:0}
.primary-nav .menu a{font-size:14px;font-weight:650}
.nav-toggle{display:none;border:0;background:transparent;padding:8px}
.nav-toggle>span:not(.screen-reader-text){display:block;width:22px;height:2px;background:var(--ink);margin:4px 0}

.button{
  display:inline-flex;align-items:center;justify-content:center;
  min-height:46px;padding:0 18px;border-radius:10px;
  font-size:14px;font-weight:750;transition:.2s ease;
  border:1px solid transparent;
}
.button:hover{transform:translateY(-1px)}
.button-primary{background:var(--red);color:#fff}
.button-primary:hover{background:var(--red-dark);color:#fff}
.button-secondary{border-color:#c8c6c0;background:transparent;color:var(--ink)}
.button-secondary:hover{border-color:var(--ink);color:var(--ink)}
.button-small{min-height:40px;padding:0 14px}
.button-light{background:#fff;color:#141414}
.button-ghost-light{border-color:rgba(255,255,255,.45);color:#fff}
.button-ghost-light:hover{border-color:#fff;color:#fff}
.text-link{font-size:14px;font-weight:750;color:var(--red)}
.eyebrow{
  margin:0 0 12px;text-transform:uppercase;letter-spacing:.13em;font-size:11px;line-height:1.2;
  font-weight:850;color:var(--red)
}
.centered{text-align:center}

.home-hero{padding:92px 0 82px;overflow:hidden}
.home-hero-inner{position:relative;text-align:center}
.home-hero h1{
  position:relative;z-index:2;margin:0 auto;max-width:760px;
  font-size:clamp(50px,6.2vw,82px);line-height:.97;letter-spacing:-.065em;font-weight:850
}
.home-hero h1 span{color:var(--red)}
.hero-copy{
  position:relative;z-index:2;max-width:610px;margin:26px auto 0;color:#4e4e4e;font-size:18px;line-height:1.55
}
.hero-actions{position:relative;z-index:2;display:flex;justify-content:center;gap:10px;margin-top:30px;flex-wrap:wrap}
.hero-actions-left{justify-content:flex-start}

.pixel-field{
  position:absolute;width:160px;height:135px;opacity:.75;
  background-image:
    radial-gradient(circle,rgba(239,43,43,.88) 2px,transparent 2.5px),
    radial-gradient(circle,rgba(20,20,20,.18) 1.4px,transparent 1.9px);
  background-size:18px 18px,18px 18px;
  background-position:0 0,9px 9px;
  -webkit-mask-image:linear-gradient(135deg,#000 10%,transparent 85%);
  mask-image:linear-gradient(135deg,#000 10%,transparent 85%);
}
.pixel-field-left{left:-72px;top:20px;transform:rotate(9deg)}
.pixel-field-right{right:-64px;bottom:-6px;transform:rotate(190deg)}

.trust-strip{padding:26px 0 52px}
.trust-inner{border-top:1px solid var(--line);padding-top:26px;text-align:center}
.trust-copy{margin:6px auto 0;max-width:660px;color:var(--muted);font-size:14px}

.section{padding:86px 0}
.section+.section{border-top:1px solid rgba(20,20,20,.07)}
.section-heading{margin-bottom:34px}
.section-heading h2{
  margin:0;font-size:clamp(35px,4vw,52px);line-height:1.04;letter-spacing:-.052em;font-weight:840
}
.section-heading p:not(.eyebrow){max-width:590px;color:var(--muted);margin:16px 0 0}
.centered-heading{text-align:center;max-width:740px;margin:0 auto 40px}
.centered-heading p:not(.eyebrow){margin-inline:auto}
.section-heading-left{max-width:650px}
.heading-with-link{max-width:none;display:flex;align-items:end;justify-content:space-between;gap:30px}
.heading-with-link>a{font-size:14px;font-weight:800;color:var(--red);white-space:nowrap}
.section-link{margin:26px 0 0}
.section-link a{font-size:14px;font-weight:800;color:var(--red)}
.centered-link{text-align:center}
.section-statement{
  margin:30px 0 0;text-align:center;font-size:18px;font-weight:800;letter-spacing:-.02em
}

.problem-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}
.problem-grid article{
  padding:24px;background:rgba(255,255,255,.62);border:1px solid var(--line);border-radius:var(--radius)
}
.problem-grid article>span{font-size:11px;font-weight:850;color:var(--red)}
.problem-grid h3{margin:16px 0 6px;font-size:20px;letter-spacing:-.025em}
.problem-grid p{margin:0;color:var(--muted);font-size:14px}

.capability-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px}
.capability-card{
  background:var(--ink);color:#fff;border-radius:18px;padding:30px;min-width:0
}
.capability-top{min-height:150px;padding-bottom:22px}
.capability-card h3,.capability-card h2{margin:0 0 12px;font-size:28px;line-height:1.05;letter-spacing:-.04em}
.capability-card h3 a:hover,.capability-card h2 a:hover{color:#fff;opacity:.85}
.capability-card p{margin:0;color:#b8b8b8;font-size:14px}
.capability-card ul{list-style:none;margin:0;padding:0;border-top:1px solid rgba(255,255,255,.14)}
.capability-card li{border-bottom:1px solid rgba(255,255,255,.11)}
.capability-card li a{display:flex;align-items:center;justify-content:space-between;gap:14px;padding:12px 0;font-size:13px;color:#e8e8e8}
.capability-card li a:hover{color:#fff}
.capability-card li span{color:var(--red)}

.work-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.work-card,.insight-card{
  background:#fff;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden
}
.work-media,.insight-media{display:block;aspect-ratio:4/3;background:#e8e6e0;overflow:hidden}
.work-media img,.insight-media img{width:100%;height:100%;object-fit:cover}
.work-meta,.insight-card-body{padding:20px}
.work-meta h3,.insight-card h3,.insight-card h2{margin:8px 0 8px;font-size:20px;line-height:1.18;letter-spacing:-.03em}
.work-meta p:not(.eyebrow),.insight-card-body>p:not(.eyebrow){margin:0 0 15px;color:var(--muted);font-size:13px}
.card-media-fallback{
  position:relative;width:100%;height:100%;display:flex;align-items:flex-end;padding:18px;
  background:
    linear-gradient(145deg,rgba(239,43,43,.07),transparent 42%),
    linear-gradient(#eceae4,#e4e2dc);
  overflow:hidden
}
.card-media-fallback::before{
  content:"";position:absolute;right:-22px;top:-16px;width:150px;height:130px;opacity:.7;
  background-image:radial-gradient(circle,var(--red) 2px,transparent 2.5px);
  background-size:16px 16px;
  transform:rotate(12deg)
}
.card-media-fallback::after{
  content:"";position:absolute;left:20%;right:12%;top:31%;height:1px;background:rgba(20,20,20,.15);
  box-shadow:0 24px rgba(20,20,20,.12),0 48px rgba(20,20,20,.09)
}
.card-media-fallback span{position:relative;z-index:2;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:850}
.editorial-empty{
  border:1px dashed #c9c6be;border-radius:var(--radius);padding:30px;color:var(--muted);background:rgba(255,255,255,.35)
}
.editorial-empty p{margin:0}
.editorial-empty small{display:block;margin-top:10px}

.principles-layout{display:grid;grid-template-columns:0.75fr 1.25fr;gap:72px;align-items:start}
.principle-list{border-top:1px solid var(--line)}
.principle-list article{
  display:grid;grid-template-columns:44px 1fr;column-gap:16px;padding:22px 0;border-bottom:1px solid var(--line)
}
.principle-list span{grid-row:1/3;color:var(--red);font-size:11px;font-weight:850;padding-top:3px}
.principle-list h3{margin:0;font-size:20px;letter-spacing:-.025em}
.principle-list p{margin:4px 0 0;color:var(--muted);font-size:14px}

.insight-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.insight-card{height:100%;display:flex;flex-direction:column}
.insight-card-body{display:flex;flex-direction:column;flex:1}
.insight-card .text-link{margin-top:auto}
.insight-card.compact .insight-card-body{min-height:132px}

.testimonial-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.testimonial-grid blockquote{
  margin:0;padding:26px;background:#fff;border:1px solid var(--line);border-radius:var(--radius)
}
.testimonial-grid blockquote>p{margin:12px 0 24px;font-size:15px}
.quote-mark{font-size:38px;line-height:1;color:var(--red)}
.testimonial-grid footer strong,.testimonial-grid footer span{display:block}
.testimonial-grid footer span{font-size:12px;color:var(--muted);margin-top:3px}

.final-cta-wrap{padding-top:44px}
.final-cta{
  position:relative;overflow:hidden;background:var(--ink);color:#fff;border-radius:22px;padding:54px
}
.final-cta h2{margin:0;max-width:650px;font-size:48px;line-height:1;letter-spacing:-.05em}
.final-cta>p:not(.eyebrow){max-width:520px;color:#c3c3c3;margin:18px 0 0}
.pixel-corner{
  position:absolute;right:-20px;bottom:-32px;width:190px;height:170px;opacity:.75;
  background-image:radial-gradient(circle,var(--red) 2px,transparent 2.5px);
  background-size:17px 17px;transform:rotate(10deg);
  -webkit-mask-image:linear-gradient(315deg,#000 5%,transparent 78%);
  mask-image:linear-gradient(315deg,#000 5%,transparent 78%)
}

.site-footer{padding:72px 0 28px}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1.2fr;gap:44px;padding-top:44px;border-top:1px solid var(--line)}
.footer-grid h3{margin:0 0 14px;font-size:12px;text-transform:uppercase;letter-spacing:.1em}
.footer-grid a,.footer-grid span{display:block;margin:8px 0;font-size:13px;color:#5e5e5e}
.footer-grid a:hover{color:var(--red)}
.footer-brand p{max-width:220px;color:var(--muted);font-size:13px;margin-top:16px}
.footer-bottom{display:flex;justify-content:space-between;gap:20px;border-top:1px solid var(--line);padding-top:20px;margin-top:36px;color:#8a8a8a;font-size:12px}

/* Inner pages */
.inner-page,.service-page,.case-study{padding:76px 0 90px}
.inner-hero{max-width:720px;margin-bottom:58px}
.inner-hero h1,.service-hero h1,.case-header h1,.article-header h1{
  margin:0;font-size:clamp(46px,5.2vw,70px);line-height:1;letter-spacing:-.058em
}
.inner-hero>p:not(.eyebrow),.centered-inner-hero>p:not(.eyebrow){
  margin:20px 0 0;max-width:590px;color:var(--muted);font-size:17px
}
.centered-inner-hero{text-align:center;margin-inline:auto}
.centered-inner-hero>p:not(.eyebrow){margin-inline:auto}
.capability-grid-index{margin-top:54px}
.soft-cta,.article-soft-cta{
  margin-top:70px;padding:34px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)
}
.soft-cta h2,.article-soft-cta h2{font-size:30px;margin:0;letter-spacing:-.035em}
.soft-cta p:not(.eyebrow),.article-soft-cta p:not(.eyebrow){color:var(--muted)}

.service-hero{
  display:grid;grid-template-columns:1.08fr .92fr;gap:70px;align-items:end;padding-bottom:52px;border-bottom:1px solid var(--line)
}
.service-hero-copy p{color:var(--muted);font-size:17px;margin:0 0 22px}
.service-content{max-width:780px;margin:56px auto 0}
.service-content section{padding:42px 0;border-bottom:1px solid var(--line)}
.service-content section:first-child{padding-top:0}
.service-content h2{font-size:34px;line-height:1.08;letter-spacing:-.04em;margin:0 0 16px}
.service-content h3{font-size:22px;letter-spacing:-.025em}
.service-content p{color:#4e4e4e}
.service-content ul,.service-content ol{padding-left:22px}
.service-content li{margin:8px 0}
.dabtive-cta{margin:40px 0;padding:28px;background:#fff;border:1px solid var(--line);border-radius:var(--radius)}
.dabtive-note{font-size:13px;color:var(--muted);font-style:italic}
.service-children{max-width:780px;margin:65px auto 0}
.service-children h2{font-size:34px;letter-spacing:-.04em}
.service-child-list{border-top:1px solid var(--line)}
.service-child-list a{display:flex;justify-content:space-between;gap:20px;padding:16px 0;border-bottom:1px solid var(--line);font-weight:750}
.service-bottom-cta{
  max-width:780px;margin:72px auto 0;padding:38px;background:#fff;border:1px solid var(--line);border-radius:18px
}
.service-bottom-cta h2{margin:0;font-size:34px;letter-spacing:-.04em}
.service-bottom-cta p:not(.eyebrow){color:var(--muted);max-width:560px}
.service-bottom-cta .button{margin-top:8px}

.entry-content{font-size:17px;line-height:1.75}
.entry-content>*:first-child{margin-top:0}
.entry-content h2{margin:2.3em 0 .7em;font-size:34px;line-height:1.15;letter-spacing:-.04em}
.entry-content h3{margin:1.8em 0 .55em;font-size:24px;line-height:1.2;letter-spacing:-.025em}
.entry-content p{margin:1.1em 0}
.entry-content a{text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}
.entry-content blockquote{
  margin:2em 0;padding:4px 0 4px 24px;border-left:3px solid var(--red);font-size:22px;line-height:1.5
}
.entry-content figure{margin:2.2em 0}
.entry-content figcaption{font-size:12px;color:var(--muted)}
.entry-content img{border-radius:12px}

.article-page{padding:74px 0 90px}
.article-header{max-width:820px;text-align:center}
.article-header h1{max-width:800px;margin-inline:auto}
.article-deck{max-width:650px;margin:22px auto 0;color:var(--muted);font-size:18px}
.article-byline{margin-top:18px;color:#8a8a8a;font-size:13px}
.article-featured{margin-top:42px}
.article-featured img{width:100%;max-height:520px;object-fit:cover;border-radius:16px}
.article-layout{
  display:grid;grid-template-columns:180px minmax(0,var(--reading));gap:42px;justify-content:center;margin-top:58px;align-items:start
}
.article-layout.no-toc{grid-template-columns:minmax(0,var(--reading))}
.article-toc{position:sticky;top:108px;font-size:12px}
.article-toc details{border-top:1px solid var(--line);padding-top:14px}
.article-toc summary{cursor:pointer;font-weight:850;list-style:none}
.article-toc summary::-webkit-details-marker{display:none}
.article-toc nav{display:flex;flex-direction:column;gap:8px;margin-top:14px}
.article-toc a{color:#777;line-height:1.35}
.article-toc a:hover{color:var(--red)}
.article-toc .toc-level-3{padding-left:12px}
.article-content{min-width:0}
.article-soft-cta{max-width:720px}
.related-thinking{padding-top:75px}
.pagination{display:flex;gap:8px;justify-content:center;margin-top:40px}
.pagination .page-numbers{padding:8px 12px;border:1px solid var(--line);border-radius:8px;font-size:13px}
.pagination .current{background:var(--ink);color:#fff;border-color:var(--ink)}

.case-header{max-width:820px}
.case-facts{display:flex;flex-wrap:wrap;gap:26px;margin-top:30px;padding-top:20px;border-top:1px solid var(--line)}
.case-facts span{font-weight:750}
.case-facts small{display:block;text-transform:uppercase;letter-spacing:.1em;font-size:9px;color:var(--muted);margin-bottom:3px}
.case-result{color:var(--red)}
.case-featured{margin:48px 0}
.case-featured img{width:100%;border-radius:16px}
.case-content{max-width:720px;margin:auto}
.not-found{padding:120px 0}
.not-found h1{font-size:64px;letter-spacing:-.055em;margin:0}
.not-found>p:not(.eyebrow){color:var(--muted);max-width:520px}

@media (max-width: 980px){
  :root{--shell:calc(100vw - 56px)}
  .site-shell{width:min(var(--shell),calc(100% - 40px))}
  .work-grid,.insight-grid,.testimonial-grid{grid-template-columns:repeat(2,1fr)}
  .principles-layout{grid-template-columns:1fr;gap:30px}
  .service-hero{grid-template-columns:1fr;gap:24px}
  .article-layout{grid-template-columns:1fr}
  .article-toc{position:static;max-width:720px;width:100%;margin:auto}
  .article-toc details{border:1px solid var(--line);border-radius:12px;padding:14px 16px;background:#fff}
  .footer-grid{grid-template-columns:2fr 1fr 1fr}
  .footer-grid>div:last-child{grid-column:1/-1}
}

@media (max-width: 760px){
  .site-shell{width:calc(100% - 32px)}
  .header-inner{min-height:68px}
  .nav-toggle{display:block}
  .primary-nav{
    display:none;position:absolute;left:16px;right:16px;top:68px;background:var(--paper);
    border:1px solid var(--line);border-radius:14px;padding:18px;box-shadow:var(--shadow);align-items:stretch
  }
  .primary-nav.is-open{display:flex;flex-direction:column}
  .primary-nav .menu{flex-direction:column;align-items:stretch;gap:0}
  .primary-nav .menu li a{display:block;padding:10px 0}
  .nav-cta{width:100%}
  .home-hero{padding:72px 0 58px}
  .home-hero h1{font-size:clamp(46px,15vw,68px)}
  .hero-copy{font-size:16px}
  .pixel-field{width:110px;height:100px}
  .section{padding:64px 0}
  .section-heading h2{font-size:38px}
  .problem-grid,.capability-grid,.work-grid,.insight-grid,.testimonial-grid{grid-template-columns:1fr}
  .capability-top{min-height:0}
  .heading-with-link{align-items:flex-start;flex-direction:column;gap:14px}
  .principle-list article{grid-template-columns:36px 1fr}
  .final-cta{padding:34px 26px}
  .final-cta h2{font-size:40px}
  .footer-grid{grid-template-columns:1fr 1fr}
  .footer-brand{grid-column:1/-1}
  .footer-grid>div:last-child{grid-column:auto}
  .footer-bottom{flex-direction:column}
  .inner-page,.service-page,.case-study{padding:58px 0 72px}
  .inner-hero h1,.service-hero h1,.case-header h1,.article-header h1{font-size:48px}
  .article-page{padding-top:54px}
  .article-header{text-align:left}
  .article-deck{margin-left:0}
  .article-featured{margin-top:30px}
  .article-layout{margin-top:36px}
  .entry-content{font-size:16px}
  .entry-content h2{font-size:30px}
  .service-content h2{font-size:30px}
}

@media (max-width: 480px){
  .hero-actions .button{width:100%}
  .footer-grid{grid-template-columns:1fr}
  .footer-grid>div:last-child{grid-column:auto}
  .home-hero h1{font-size:48px}
  .section-heading h2{font-size:34px}
}